Program Overview: TIME partnered with Grayscale Investments, the world’s largest digital currency asset manager at the time, to create a branded content program breaking down the world of cryptocurrency and blockchain technology in a digestible format - comedy. Comedian Emmy Blotnick was contracted to host the series titled “Get to Know Crypto:”
Program Elements:
Three-part video series across TIME O&O and social
Custom hub on TIME.com
Print Advertorial driving to the online content
My Responsibilities:
Procure, contracted and managed the video parter tasked with producing the content
Research, recommend and selected the comedic talent to host the series based on how their personal brand aligned with TIME and Grayscale’s
Built and managed project timelines and creative resources across all components of the campaign
Print Ad in the TIME100 2021 Issue