Program Overview: Every year, TIME highlights the 100 most influential people. In 2024, TIME partnered with Gillette to honor the Tragedy Assistance Program For Survivors (TAPS), a national nonprofit that offers help, hope, and healing to those grieving the death of a military or veteran loved one.
Program Elements:
Video on TIME.com
Special segment in the TIME100 primetime broadcast on ABC and Hulu
Print ad in the TIME100 2024 issue
My Responsibilities:
Secure and manage video production vendors
Managed client relations during video shoot - ensuring they were satisfied with the footage captured
Coordinate with the TIME100 broadcast executive producer to ensure that content is consistent with overall program
Worked with the TIME design team to build out TIME101 print ad and the digital landing page